Pharmacare wanted a full re-stage of Redwin, the leading sorbolene brand, to clearly communicate the natural care essence of the brand. Redwin had no advertising support so it was important to sell the product off the shelf retaining overall brand recognition, for loyal consumers, whilst modernising and harmonising the various products within the range to attract new consumers.
Echo Design developed a new brand logo which, whilst enhancing the naturalness of the brand, built on the heritage of earlier branding.
The development of unique icons for the various products was complemented by simple colour changes to clearly differentiate between the variant types.
After the success of the Redwin re-stage Echo Design was commissioned to develop a distinctive new look for the Smooth & Light range extension.