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Souperb Souperb Souperb

Souperb

Souperb

To capture the growing passion towards provenance, Safcol commissioned Echo Design to develop a new brand identity and pack design for a range of natural soups.

With ingredients sourced from local producers the design needed to communicate farm fresh quality with a focus on appetite appeal.

The result – a distinctive and appetising range of four variants launched under the new brand identity Souperb.